Faculty Books
Social Marketing Environmental Issues
Central Connecticut State University
Ben Tyson, associate professor of Communications at Central, has written Social Marketing Environmental Issues. The purpose of the book is to provide an applied, practical, and theoretical perspective on social marketing strategies for influencing environmental behaviors. The book teaches how to conduct audience research, develop theory driven communication strategies, and manage, monitor and evaluate campaign progress. Its intent is to be used as a professional reference by practitioners worldwide as well as a student reference for environmental science, environmental communication, and environmental education courses.
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